Mission and Vision

WECA serves, engages, and supports early care and education in Wisconsin.

Our vision is a Wisconsin where early care and education is viewed as a public good worthy of long-term, sweeping, and sustained public funding. This guiding vision includes a well-compensated early childhood workforce and child care that is affordable and accessible for all families with young children.

We center diversity, equity, inclusion, and belonging in our philosophy, programs, and initiatives every day.


WECA is a state nonprofit with significant local reach that supports early care and education in Wisconsin. Watch this video to get perspective from providers, partners, advocates, and WECA staff.

“It is our conviction that the people of Wisconsin – from all counties, all communities, and all families – believe child care is a bridge that holds up a healthy and prosperous Wisconsin. That is what propels us to keep providing all of WECA’s services in support of the early childhood workforce.”

-WECA Executive Director Ruth Schmidt
2023 Annual Report

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